SEO Optimization: MICHELE Two-Tone Watches

In fall 2023, I executed a content optimization of the Two Tone Watches PLP for Fossil Group's luxury brand, MICHELE. I completed page analysis and keyword research, created an optimization strategy, and wrote new content for the Title, Meta Description, H1, and SEO copy at the bottom of the page.

Optimization Performance

In the six months following content updates

Improved Ranking

Grew to rank first for over 50 keywords. Ranked in top 3 for over 110 keywords total, including all target keywords.

Increased Traffic

Sessions saw a +103% growth

Grew Revenue

Increased revenue from this page +680%